Jason has been in the Powersports Industry since his family opened a Suzuki Dealership in 1974 and then added Kawasaki in 1976. Jason grew up in the family Dealership and worked his way up eventually becoming the General Manager in 2000. He has been involved in racing motocross, off-road, and road since he started riding at the age of 4. While living in Talladega Jason has been involved with The Chamber of Commerce, Rotary Club, and serving on the Board for TOP Trails OHV Park. Jason is also a 1996 graduate of the University of Alabama with a degree in Business.
Jason married his wife Melissa in 2010 and they have a 10-year-old son Grayson and a 13-year-old daughter Bailey. They have recently relocated to the South Carolina coast and have started their post Dealership Owner life there. In his spare time, Jason enjoys woodworking and playing and writing music. He has set up and operates a recording studio in his home.
Jason specializes in Powersports and Marine and works the Central and Eastern Carolinas.
Jason Upchurch
256-223-2559
jason@realperformancemarketing.net